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Karma Cola: Marketing the Mystic East
Gita Mehta
[PDF.qk79] Karma Cola: Marketing the Mystic East
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| #425442 in Books | 1994-06-28 | 1994-06-28 | Original language:English | PDF # 1 | 7.98 x.53 x5.13l,.53 | File type: PDF | 208 pages||1 of 1 people found the following review helpful.| My Sweet Lord !!!! V. S. Naipaul's funny sister.|By Maximus Pittounikos|This lady can write! She writes as good as V. S. Naipaul in describing the behaviour of higher primates and the phalanx of mediocrity we call `the masses'. Only yesterday, I watched a Martin Scorsese documentary on George Harrison, on BBC 2, and it showed an Indian guru telling his followers, one was George||"A witty documentary satire.... Mehta embraces an enormous variety of life and death. Her style is light without being flip; her skepticism never descends to cynicism. [Karma Cola is] a miracle of rationalism and taste."||-- Time||Sometime in the 1960s, the We
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Co...
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